What is the one element that your business can’t survive
without? Here’s a clue. Without effective implementation
of this one element, your business is sure to fail.
Is it a great business plan? Is it dynamite web copy that
sells? Is it super products and services for your niche
market? Or is it …?
And the million dollar answer is …
Drum roll please. Promotion! Your business can not
survive without promotion.
But, not just a little promoting here and there. I mean
consistent promotion. You should spend at least 80% of
your work time promoting your business.
I’m sure you are asking yourself what I mean by promoting
your business. Advertising and marketing your product or
service. Branding your business name. These are forms of
Now I’m sure you are asking yourself why you should spend
80% of your time promoting. Well, how do you expect
customers to find your product or service if you don’t
Just because you have a great product or service and
killer web copy doesn’t mean customers are going to come
running to your website to buy.
Oh! And did you realize that a customer sometimes has to
see your promotion up to seven times before they buy?
That’s why it is important that you get your message out
over and over again.